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Kids in Focus
$50,000 GRANT

Kids in Focus (KIF) is dedicated to empowering and equipping at-risk youth to shift from surviving to thriving. Through the healing power of photography and the guidance of caring mentors, KIF builds resilience, inspires hope, and fosters positive outcomes in vulnerable children starting at age 7.

A Message From GENESIS

At Genesis, we celebrate that creative force in each child that will catapult their lives. It is central to the mission of Genesis CSR, because Genesis is born of a balance. Between the part of us that marvels at stunning technological achievements, and the sector in every heart that longs for graceful simplicity and tranquility. That balance lives deep in the soul of our company.

Driven by the belief that inspiration is the greatest luxury a luxury car company can deliver.

And that as long as humans express their deepest aspirations in paint and steel and stone and the human form itself, there will be children witnessing that expression whose hearts and minds and destinies will be redefined and reimagined forever.

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